Each year, an event designed to support and promote the approximately 80 million independent businesses in this country has grown larger and stronger. Known as Small Business Saturday, the event takes place the Saturday after Thanksgiving (this year is Saturday November 29) and continues to draw attention on the need to support local small business entrepreneurs despite living in the era of the big box stores. Admittedly in Putnam County it’s a lot easier to support small business since the overwhelming majority of business in our county are run by families.
To support the initiative, the Putnam County Chambers of Commerce is once again coordinating a group effort in conjunction with County Executive Maryellen Odell and its six participating chambers of commerce (Brewster, Carmel-Kent, Cold Spring Area, Greater Mahopac-Carmel, Patterson, and Putnam Valley). Members of the Chambers and our county executive will be visiting businesses in each of our commerce districts in a “cash mob” style, making purchases and helping instill a little extra excitement in our communities. Stores in each commerce district will be visited, as designated by each of the participating local chambers. Last year, it was so exciting to be able to participate in such a powerful marketing tool, directly helping some but indirectly focusing attention on all of Putnam’s independently owned business.
You can make a difference in helping support small businesses – simply Think Local First when choosing where to purchase items. With a little research you’ll be surprised at how many needed items you can get here, from a local merchant, where your dollars stay here in the county and help your neighbors support their families. Given a month to prepare, perhaps you can support our Small Business Saturday initiative – plan ahead as to where you might begin your holiday shopping, and after putting the Thanksgiving dishes away come spend a Saturday shopping locally in Putnam County!
-Jennifer Maher, Chairwoman, the Putnam County Chambers of Commerce